Services
Digital Marketing Services Built Around
Your Business
From paid advertising and lead generation to search visibility and
social media, Shanu’s Pixel Lab provides digital marketing services shaped
around your business goals, audience and requirements.
Rather than starting with a standard package,
we focus on understanding what your business needs and
identifying the channels that can support those objectives.
Based in Varanasi • Working with businesses across India
META ADs – PAID SOCIAL ADVERTISING
Reach the Right Audience Across
Facebook & Instagram
Meta Ads can help your business reach potential customers based on relevant audiences, locations, interests and behaviours.
We plan and manage campaigns around your business objectives—from building awareness to generating enquiries—while continuously reviewing performance and refining the campaign where needed.
What we can help with:
Campaign Strategy • Audience Research • Campaign Setup •
Ad Creative & Copy Direction • Lead Campaigns • Retargeting •
Performance Monitoring • Campaign Optimization
LEAD GENERATION – TURN INTEREST INTO ENQUIRIES
Create More Opportunities for Your Business
Lead generation is about more than collecting contact details. The goal is to connect your business with people who have a relevant interest in what you offer.
We develop lead-generation campaigns around your audience, offer and customer journey, with a focus on generating meaningful enquiries your business can follow up with..
What we can help with:
Lead Campaign Strategy • Audience Targeting •
Lead Forms • WhatsApp Enquiries • Offer & Messaging Direction •
Campaign Optimization • Lead Quality Focus
GOOGLE ADs –SEARCH ADVERTISING
Be Visible When Potential Customers Are Searching
Google Ads helps businesses reach people who are actively searching for relevant products, services or solutions.
We structure search campaigns around relevant keywords, locations and business objectives while monitoring performance to make advertising spend more purposeful.
What we can help with:
Keyword Research • Search Campaign Setup • Ad Copy •
Location Targeting • Conversion Tracking • Negative Keywords •
Performance Monitoring • Campaign Optimization
SOCIAL MEDIA MANAGEMENT – BUILD A CONSISTENT SOCIAL PRESENCE
Keep Your Business Visible, Relevant & Professional
Your social media presence often shapes a potential customer’s first impression of your business.
We help businesses plan and manage consistent social content that reflects their brand, communicates what they offer and keeps their presence active across relevant platforms.
What we can help with:
Content Planning • Social Media Creatives • Post Copy •
Content Scheduling • Brand Consistency • Profile Management
SEARCH ENGINE OPTIMIZATION – ORGANIC SEARCH VISIBILITY
Help the Right People Discover Your Business
SEO focuses on improving how your website is understood and discovered through search engines.
We work on relevant search opportunities, website content and optimization areas that can help strengthen your organic visibility over time.
What we can help with:
Keyword Research • On-Page SEO • Website Content Optimization •
Meta Titles & Descriptions • Local SEO • Technical SEO Review •
Search Performance Monitoring
GOOGLE BUSINESS PAGE OPTIMIZATION – LOCAL SEARCH PRESENCE
Strengthen Your Presence on Google Search & Maps
For local businesses, your Google Business Profile can play an important role in how customers discover and evaluate your business.
We help optimize your profile with accurate information, relevant categories and content to create a stronger and more complete presence across Google Search and Maps.
What we can help with:
Profile Optimization • Business Categories • Business Information • Service & Product Updates • Profile Content • Local Keyword Relevance • Ongoing Profile Improvements
NOT SURE WHERE TO START?
Start With Your Business, Not the Marketing Channel
You don’t need to know which service to choose before getting in touch.
Tell us about your business, your current marketing challenges and
what you want to achieve.
We’ll start by understanding your requirements and discuss which digital marketing approach may be most relevant.